When people ask me why I decided to create a clothing brand in such a competitive market, my answer is simple: I believe it’s needed now more than ever. I wanted to give people the feeling of being a kid again when they see our clothes, and that’s why partnering with Joe made perfect sense. His creative mind, as we like to say, “immediately got it!”

So, what is “it”? It’s the ability to be silly and carefree amidst the stresses and worries of life. These days, it seems like there’s always something to get upset about. This anger has been dividing friends, families, and even entire countries. But at the end of the day, we all want joy in our lives, and that’s a fundamental truth we believe in at Big Baby. We choose the side of fun.

Our designs might feature slogans like “poop factory”, “spoiled rotten,” or even one that’s definitely made for me—“momma’s boy.” I know not everyone will “get it,” and some might think we’re a little crazy, but we’re okay with that! Big Baby is more than just a brand; it’s a feeling, a movement. It’s the creation of a lifestyle of inclusion where we all know that “choosing the side of fun” means choosing one another and celebrating what we have in common.

Here’s to embracing that BIG BABY in all of us!

Cheers,

Joey