When Joey Thurman's wife was pregnant with their son, the couple started buying baby clothes. Joey noticed that baby tshirts had fun, playful patterns. He loved these shirts, and he wondered, "What if adult tees had just as much positive energy?"

Before long, Big Baby was born.

Our mission is to spread joy with playful designs that appeal to your inner kid. We stand for positivity and togetherness. In a world where everyone is choosing sides, we choose fun.